Universal Studios Florida is a theme park located in Orlando, Florida that opened on June 7, 1990. Owned and operated by NBCUniversal, it features numerous rides, attractions, and live shows that are primarily related to movies, television, and other aspects of the entertainment industry. Universal Studios Florida was the first of three theme parks to open at Universal Orlando Resort, followed by Islands of Adventure in 1999 and Volcano Bay in 2017. In 2019, it ranked eleventh in the world - sixth in North America - in terms of overall attendance among theme parks with around 10.9 million visitors.
The project was developed in part by the famous Hollywood director Steven Spielberg, and many themed attractions over the years were created in close cooperation with the directors, producers and actors of the films on which they are based. The park's early layout and design also included active production studios, similar to the Hollywood locations, which provided visitors with a behind-the-scenes view of film and television. As interest in film production in the Orlando area quickly waned, the design of the park shifted to a more immersive first-person perspective.
Universal Studios Florida hosts a well known annual event during the fall called Halloween Horror Nights where the park goes Halloween themed with haunted houses and scare zones on select nights. One of the park's biggest attractions is Diagon Alley, the Harry Potter-themed part of The Wizarding World of Harry Potter, which opened in 2014. Other notable attractions include E.T. Adventure, which debuted with the park's grand opening in 1990, Men in Black: Alien Attack, as well as roller coasters Revenge of the Mummy and Hollywood Rip Ride Rockit.